quote: "It seems that BB could have had more cake just letting it run up."
Why? They've likely made bank selling covered calls to greedy retail. It is in there interest to depress the stock and 1. Bank these option premiums while keeping their shares 2. Profit on their shorts
Both activities lowers their cost basis, setting up an even larger profit if/when a buyout occurs.
Also, there could be a clandestine ulterior motive we don't know about. Are they helping someone accumulate shares? Hostile take over?
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