"I thought that name was just being bandied about as a stand in until we found out what the real name was."
Oh no. It took less than 30 seconds to find the TAURI-GUM trademark application...something that I jumped to do as soon as I read that "The Company will publicly disclose its name and logo, shortly after the execution of a major manufacturing agreement" in last week's press release.
It's like he doesn't care. But hey, I hear that product names are the CEO's job and us posters aren't allowed to comment. A friend of a former TAUG Director made that assertion in support of marketing genius Shaw's right to pick whatever stoopid name he wanted. So butt out!