I am very happy to be disagreeing with you here JL.
Even though the soon to be CEO of the year doesn't mention it (smart of him), it would make a lot of commercial sense to increase the price and differentiate V. We all know its better than generic L, PCSK9's etc and therefore it should also be priced that way.
I think you will find just because JT says 'its a volume game' it doesn't preclude a price rise. Most probably similar to him talking about the capital raising they didn't need to have :)
JL, you were great on the science, I grant you that - but its really all about the business now. Amarin need to capitalise on what they have done.