HMNY- Blue, thank you for the key highlights and NYT article. Just read it. Seems Helios and Matheson got over their skis quite a bit causing damage to the brand.
Do like the tiered pricing approach and assuming they have theatre chains in the loop and approval as Mr. Lowe said, it's important to be a good member of the eco-system.
I'll do more DD this weekend, but want to thank you for taking the time to provide your thoughts.