HR - quote: "the competition should not be shown "higher". It should be buried under the foundation or not shown at all.
Upon first glance, the eyes go to the highest point, and that should not be the competition."
Scales and measuring devices resonate with physicians. The pyramid structure of success graphic is designed to show that based on the proven combined, efficacious benefits of the drug - from the foundation up - the weight of the evidence (outcomes data) tilts in favor of Vascepa. The other fish oils are worthless and carry no weight of evidence to support their false claims.