much, much better FFS. i think most would have a problem figuring out the previous balance scale. another possible revision is have each brick have its own pleiotropic effect. just lay more brick courses (rows).
FFS, That is an eye catcher and powerful initial differentiator. It draws attention to the fact that there is a big difference between our product and all others. I like it. Hopefully we really keep refining the ideas until the vast majority here agree to launch content and messaging. Our message has to be simple and completely professional and factual. No cheap or corny content. IMHO FWIW
I suggest one small but important change. Keeping in mind that Vascepa is not fish oil, the fish oil pill should not be captioned “other fish oil pills” but rather “fish oil pills”