If I were short just now I'd be quaking in my boots. Whatever the SP "should be worth" in your estimation, it is going up from here; nice cup and handle pattern has formed. I think it more than likely Rory consulted with patent attorneys so that this would be productive. How can you dismiss it, without knowing anything about it? I do get that there have been clickable links around for years, but the field has changed with the integration into multiple mobile platforms, and perhaps it is worth protecting the intellectual property. We might never know unless and until the patent is granted or challenged.