Annual market size for insomnia? In dollar terms it is currently around the $3-4 Billion area as far as I can see. But there are problems with many of the current drugs...so something safer and with a wider range of benefits could be very large IMO. I saw one estimate that 35% of the population in the US could use some help with insomnia. One study said,
"There are several drugs available in the market for the treatment of insomnia. However, prolonged use cause addiction and dependency. Thus, care must be taken to undergo treatment under medical supervision.
The growing geriatric population is aiding the growth of this market. The high incidence of mental disorders and increasing stress levels among people worldwide is slated to fuel the demand for insomnia treatment drugs during the period from 2017 to 2025. It is not just the elderly population driving the demand for insomnia treatment drugs, but also, the younger population which is increasingly facing high stress levels, resulting in high rate of insomnia. The growing prevalence of chronic diseases such as Parkinson’s, Alzheimer’s, and cancer need sedatives, which is anticipated to be another factor fueling the growth of this market across the globe."
There is a growing market potential in North America, Japan, South-East Asia...just about everywhere where aging and stress levels are increasing! A drug that helped with insomnia but also helped with anxiety, depression and had preventive potential for a wide range of CNS diseases would have a huge market IMO. What is the size of 35% of the world population? Many posters here know a lot more than I do...please feel free to add or correct what I have said!
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