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Replies to post #8834 on Emerald Health Therapeutics Inc fka EMHTF
guay
11/05/18 7:42 AM
#8835 RE: hammerod #8834
MIKE WARD: What leads you to believe the company in this Special Report will become a billion-dollar brand? DANNY BRODY: We believe we’ve identified the next big brand in cannabis. star divider They have a lot going for them. First, obviously you need a good product. They have developed a line of high-quality cannabis oils. This stuff is very potent, too. It’s six times stronger than smoking the plant. A couple of drops and you’re good. But just having a good product won’t cut it in this industry… With cannabis, traditional advertising isn’t an option. You can’t be running ads during the Super Bowl or your favorite prime-time sitcom. So you have to be pretty smart marketers to build your brand. This company’s secret weapon is their team. They’ve recruited top executives from Philip Morris, Coca-Cola, Kraft Foods, and Eli Lilly. All major brand builders from the tobacco, beverage, packaged goods, and pharmaceutical industries. And these guys developed a workaround to the advertising problem. They launched a separate line of nutritional supplements. No cannabis in them whatsoever. They can advertise and sell them anywhere. This is a really unique idea. It’s estimated that 60% of cannabis users also take natural health supplements. So their plan is to build name recognition in that industry. And that will carry over to their cannabis business. I think their plan is working out really well so far. Over the last two years, their sales have multiplied 19X. To this point, only a couple of cannabis companies have established any brand traction.
11/05/18 7:49 AM
#8836 RE: hammerod #8834
borysek
11/05/18 8:17 AM
#8837 RE: hammerod #8834