Emerald Health Therapeutics Inc fka EMHTF

[guay]

You mean the following part of the report, right?
from 43:55-45:20 – https://pro.nicinvestors.com/p/CIRLNC39VCNI/PCIRUB06/?h=true

MIKE WARD:
What leads you to believe the company in this Special Report will become a billion-dollar brand?
DANNY BRODY:
We believe we’ve identified the next big brand in cannabis.
star divider
They have a lot going for them.
First, obviously you need a good product.
They have developed a line of high-quality cannabis oils.
This stuff is very potent, too.
It’s six times stronger than smoking the plant.
A couple of drops and you’re good.
But just having a good product won’t cut it in this industry…
With cannabis, traditional advertising isn’t an option.
You can’t be running ads during the Super Bowl or your favorite prime-time sitcom.
So you have to be pretty smart marketers to build your brand.
This company’s secret weapon is their team.
They’ve recruited top executives from Philip Morris, Coca-Cola, Kraft Foods, and Eli Lilly.
All major brand builders from the tobacco, beverage, packaged goods, and pharmaceutical industries.
And these guys developed a workaround to the advertising problem.
They launched a separate line of nutritional supplements.
No cannabis in them whatsoever.
They can advertise and sell them anywhere.
This is a really unique idea.
It’s estimated that 60% of cannabis users also take natural health supplements.
So their plan is to build name recognition in that industry.
And that will carry over to their cannabis business.
I think their plan is working out really well so far.
Over the last two years, their sales have multiplied 19X.
To this point, only a couple of cannabis companies have established any brand traction.