The shares are worth today, what they are worth today...and at the moment that is $536,000.
He could have done a private placement at a 15% discount to the market today for 4.4 million shares and gotten over $1.35 million and only cost $244,200 of shareholder value.
Doesn't it strike you as odd that while he intends to do a $20 million offering...he couldn't do a simple private placement at a discount and had to go to a rather expensive convertible note?