The Snakes & Lattes Inc. locations have been hosting game designer nights for quite some time now and with being so deeply entrenched in the table top gaming community, it has begged the question internally for many months now as to when the company will begin entering the game publishing arena and bring new titles to market in-house. Snakes & Lattes is currently positioned to manage all stages of new projects beginning from inception to product launch, and will use its current resources for research and development, product testing, marketing, and of course sales and worldwide distribution. This move would bring a far greater ROI when compared to the ROI on the current game titles that we stock and distribute, essentially 'cutting out the middleman' and allowing us to stock and distribute larger volumes and further expand into additional markets internationally.
The current costs associated with stocking game inventory is comparable to the costs to print and manufacture our own game titles, which would not only provide larger volumes for the same price, but also immediate worldwide exclusive distribution rights. We will use our retail locations as 'proving grounds' for new game titles prior to publishing in order to determine which titles will generate the highest demand. This will of course be in addition to maintaining and growing our current sheet of exclusive distributorships from other popular game producers.
The company is currently working on acquiring the rights to publish our first game to kick-off our publishing division. The first game under this initiative is currently in the works and will be developed in conjunction with an experienced game author based in Switzerland. The specifics of the game are still a closely guarded secret so no further details relating to the game will be released at this time to protect the intellectual property. We will provide further details relating to the project when appropriate to do so, likely coinciding with the upcoming Fan Expo in Toronto this August, where Snakes & Lattes will be hosting a board game café and retail store in partnership with CAH and other major publishers.
Capturing world-wide distribution as well as maximum margins from production to sale leaves the company better positioned to expand all aspects of the business, and significantly increase the rate at which retail store and gaming café locations are opened. With the new Midtown Toronto location being the third and largest location, set to open this summer and boasting an impressive 2 stories, 55 tables inside and 5 tables out on the patio all the while accommodating up to 340 customers, the company has its eyes set on the immediate expansion across Canada and the United States.
The newly formed publishing division in addition to the successful retail and distribution divisions, is expected to significantly increase profitability at a minimal start-up cost by utilizing the company's existing assets, resources, and market reach. In terms of the company's expansion, this is the most cost effective and logical step towards the company's intent on complete market domination by continuing to execute on its successful business model which has been proven year over year.
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