Many many of the diabetics in the USA are on Medicare... If Medicare reimburses, the $100 cost of the meter, and the $125 dollar cost of the strips for the meter are covered for only a copay, according to the terms of the Medicare plan the patient has...
If Medicare Reimbursement has not been obtained, that would exclude the largest category of potential market share from buying this product, as they would then choose a covered product....
The size of this market is over $11 BILLION DOLLARS folks....
This launch will bring in MILLIONS AND MILLIONS of more dollars for Innovus.
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