The funny thing about the whole making Keith COO, is that AW becomes an instant Hero. He relinquishes nothing, he remains head CEO. He's viewed by the Market as having a new aggressive vision, moving forward, casting off the old for the new. This simple move IMO creates more excitement in the Market than FDA approval. It shows it will not be the same story as the first FDA acceptance, that action will follow immediately. A move like this could spill over into the EU/Asian Market. If given the opportunity, who wouldn't want 2 be a "Hero" and not "Nero". Just my opinion. Have a good one.