Al, welcome to AMRN board. It is still not too late, in fact not late at all. You are in fact buying at the price of what institutions are buying in, imo. This stock will reach much much greater than $20 if you are buying tomorrow, imo. Nov 1th won't pull back rather shoot to the Moon, imo. Load up as much as you can, imo. If you know buying calls, do it at any strike Leap ones after Nov 2018, imo. Again you are not late at all.