Disagree totally on that premise. WE NEED EXPOSURE NOW AND A LOT OF IT!!
Get a big $$ company licensed like B. Braun(Smart Insoles), and Bayer, and you don't have to have to have your own marketing company , they do it for you, and they do it big.
I do agree though Social Media/User Groups can have an impact, but minuscule compared to a full on marketing blitz that includes TV, radio, magazine print, etc.....This product is not going anywhere close to where WE WANT IT TO GO, based on Social Media and user groups alone. The big companies have the big $$ and big marketing divisions, let the experts take over...not BIEL's forte.
IMO