I also believe they can easily increase each locations revs in the future...
As they gain more locations, they are going to become the MOST powerful marketing force in the rapidly growing board game sector imo.
There are other game cafes but they are all mom and pop, they dont have the same marketing appeal... With Snakes a marketing plan can be created at the corporate level and each location can be directed to put up posters, add themed items to the food/drink menu, marketing displays near the entrance, Gurus told to push a specific title, etc.
Snakes locations can recommend, teach and market a title to thousands of customers EACH DAY in the future... and its the BEST kind of marketing. People that enjoy themselves playing a new game, which they were EASILY just taught, are more likely to buy it on the way out the door... esp if Snakes allows all or part of a customers cover charge to be applied to the retail cost.
With Tempe they might already be averaging 1000+ customers each day... and marketing to 1000 customers PER DAY in Snakes is likely more effective than selling a magazine to 1,000,000 subscribers, even if the advertisement is on the cover. A magazine cant sell a unit then and there.
Its such a sweet setup.... Think Mcdonalds and how they market to kids via Happy Meals.
... but at Snakes, they dont just make $$$ from the marketing, they can also sell the game at retail, on the spot.
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