They are not watching even some HF that may have 100K of preferred. Even at 18,000 per P, it is only 1,800,000,000 or 1.8B which is peanut per the rich and famous standard. LOL.
Within big companies we have consumer analytics. So if let’s say a bank was watching families (sounds a little creepy). They could be analyzing there current customer base and the history of those quote families. loans, investments heck deposits. If there’s growth of a customer base within there’s opportunity.