But why funnel the money through DEWM? To show incredible revenues to pump the stock... but WHY? Obviously he had plenty of money outside of DEWM?
And then in this post, you mentioned the awards, White House pics, videos with Willie, etc, which in a way, answers the first question.
Running DEWM gave Moran the status of being the CEO of a publicly-traded company, which then provided the little narcissist entree into the world of government and celebrity.
Just being a rich, below-the-RADAR, criminal pharmacist wasn't enough to stroke his ego.