Remember, Midtown was a $1,000,000 location... Even though locations did not grow as fast, they grew the distribution, fulfillments, publishing, etc, which are key components
IMO they did things wisely. Neglecting these segments and instead focusing on company owned locations would have been dilutive and not as impacting.
Once the stock price pushes higher, they can finance several company owned locations (on top of the six JRF is financing), without too much dilution.
This is all working out fantastically imo.. If they were diluting for locations over the past year, we would have likely dropped even further during consolidation/audit delays, creating more fear, frustration, etc, etc.