$NBEV is a disaster waiting to happen.
Brent Willis has a long history of failure, along with a track record of over-promising and under-delivering to his shareholders.
We've traded $NBEV, but would never consider making a long-term investment in the shares, based on Willis' prior business failures.
Celsius doesn't need to adapt its products to the seemingly potent allure of CBD drinks. It's nothing but a hyped-up, flash-in-the-pan, marketing gimmick with no staying power.
A perfect story line for someone like Willis.