Good question. I’m waiting to read the criminal charges which may explain it more thoroughly.
This part is enlightening, looks like the SEC understands Goldberg quite well:
A microcap issuer of publicly-traded stock and its chief executive officer, respectively— issued materially false press releases to fraudulently induce investors to buy Ovations stock.
Unless Defendants are permanently restrained and enjoined, they will again engage in the acts, practices, transactions...