$PNAT: Not a big-deal ? P&G, Colgate-Palmolive, 3M
Have you ever heard of those Fortune 500 companies.
If you haven't, go find out about them and Then come back here and tell me not a big deal.
If you go into Home Depot right now you will find most all Scotch Brite products on their shelves.
Scotch Brite is a 3M product.
This space hasn't been "DISRUPTED" until now.
Scotch-Brite is substandard in Quality and Performance compared to Grease-Beast. Check the product specs.
A Disruptor is a product or Service that goes against conventional Wisdom.
Like Tesla is to GM.
Or like Honest Company is to Proctor & Gamble Products.
Or like Amazon is to standard Retail.
These are examples of Disruptors.
Pura Natural and especially Grease-Beast is a DISRUPTOR.
Unit price might not matter to you but add the Volume Mix and the Numbers will add up exponentially across all Home Depot retail locations which has a massive footprint in the US, Canada and Worldwide.
Agree with Makinez. You have absolutely no idea how hard it is to get real estate on their shelves. Next to impossible. These folks have done it. Huge. PNAT.