$PNAT: Not a big-deal ? P&G, Colgate-Palmolive, 3M
Have you ever heard of those Fortune 500 companies.
If you haven't, go find out about them and Then come back here and tell me not a big deal.
If you go into Home Depot right now you will find most all Scotch Brite products on their shelves.
Scotch Brite is a 3M product.
This space hasn't been "DISRUPTED" until now.
Scotch-Brite is substandard in Quality and Performance compared to Grease-Beast. Check the product specs.
A Disruptor is a product or Service that goes against conventional Wisdom.
Like Tesla is to GM.
Or like Honest Company is to Proctor & Gamble Products.
Or like Amazon is to standard Retail.
These are examples of Disruptors.
Pura Natural and especially Grease-Beast is a DISRUPTOR.
Unit price might not matter to you but add the Volume Mix and the Numbers will add up exponentially across all Home Depot retail locations which has a massive footprint in the US, Canada and Worldwide.
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