If heavy users are NOT inclined to cancel, you do realize that pushes the ratio from 1.7 to a much higher number??? Did you even consider what the ramifications of what you said before you said it?
And you assume subs enjoy being MovieBlocked, shown only 2-3 movies a night or few days AND restrict the viewing times AND restrict movies that are showing in 1,000+ screens so their friends and family can go watch new great movies while they wait weeks.
It sounds to me like you're not thinking realistically lately.