Fundamental you say?
There's nothing fundamentally sound about this business. Let's start with the three most prominent red flags:
1) cash burn accelerating and revenues diminishing. Both, with quarterly consistency.
2) 49% of bellissima owned by unknown entity(ies) - My suspection it is a buffer Decicco has against lawsuits in connection with Chazz Palminteri's licensing agreement
3) Shady accounting practises.
i) $250,000 was fudged over in the annual report. Deliberately or not, this is very unprofessional.
ii) Accounting method: Over $614,000 owed to Chazz Palminteri as per his licensing agreement with Decicco; This money is nowhere to be found on the financial statements; Glossing over it is, in my view, bound for criminal prosecution.
iii) 10% Escrow Shares as per Decicco's Debt settlement. It is very hard to make sense of it at all; if one follows the quarterlies and their depiction of share issuance, there is a massive discrepancy vs. what was issued and what shares were allowed to (or supposed to be) be issued.
News 
Market Data 
Discover 
