I agree as usual whip. It is nice to see new markets, but when he hasn’t had a good marketing campaign in the US or appropriate cash flow necessary to run campaigns in other markets, it could sit there on shelves in the other markets. Not great for resale.
What’s happening is the company is gaining operating expenses with having to try and support these markets in the future, cutting in to cost of good sold, leaving minimal money for marketing. A nation wide marketing campaign will cost Millions just for one country and sales are at a few hundred thousand on the year. With needing to refill inventory as well at some point, Q3 and 4 need a huge lift over last year. Not saying it isn’t doable, but just one big chain won’t move this. At this point we need multiple big chains signed up to make sure cash flow is available for marketing.