Replies to post #18370 on Innovative Food Holdings Inc (IVFH)

[greasemonkeyshoes]

Issue no. 1......
core topline DOWN 5%.Trending down.Not good.
background:
q1, topline flatlined was blamed on the WHEATHER.
q2, what would you blame it on this round besides Sam??
Is Sam aware there is a little "FD" staring at his face and gores him slowly,death by 1000 cuts so to speak,and what measures does he have to lick that??It is a good time for the BIG PLAYERS to express concern,talk to him,and make sure Sam is on the ball.

[Coolhandluke13]

I'm not disputing most of your analysis or your questions below. Very valid. I'm just confused about the revenues. Press release says IGourmet grew 23% from 2Q2017 to 2Q2018. So I have it a little differently on revenues.

I have core at $10.5M to $10.2M (down 3%) with case growth offset by lower revenue products and US Food growth flat. Matter of fact non-US Foods was down 12%. I then have IGourmet going from $1.45M in 2Q2017 to almost $1.8M in 2Q2018.

This doesn't change any of the rest of your analysis or your very valid questions, I'm just trying to make sure I understand what is going on with revenues. Core business is definitely the question here.