Innovative Food Holdings Inc (IVFH)

[greasemonkeyshoes]

Numbers,numbers,numbers.......
priced down 60% from the 1.38 high.OOOOUUUccchhhhhh.

revenue(q/q):
core 10.0(-5%)
IGourmet 2.0(-10%,it was 2.2)
cost(q/q):
70% vs 68%
sg&a(q/q):
25% vs 21%
tax:
$160K(1.3% against revenue) vs $0
or
headwind on the bottom line this q:
-5%(sale drop,core only)+-2%(cost up)+-4%(sg&a up)+-1.3%(tax bite)=-13%

Next Q:
net income=$320k or eps=1c with tax of $160k

ps-Sam asked for it and he got it.How much longer would IGourmet be a money loosing pit while core business topline is being challenged,this becomes the million dollar question??