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penny2017investor

08/02/18 10:10 AM

#147765 RE: art2426 #147764

Well said art! I think you summed up what most people believe as well.
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markjohn62

08/02/18 10:10 AM

#147766 RE: art2426 #147764

I agree with the "Established", Art. I assume this was part of negotiating with Dr Scholls. They probably don't want a 33% cheaper product out there that could be used for foot pain.

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Simpsonly

08/02/18 12:23 PM

#147791 RE: art2426 #147764

Good post art....
Might it be that increasing the SRP now is a forward thinking, carefully analyzed decision, involving another major player, which will permit higher margins, more room for promotional programs and better positioning vis a vis analgesic drug and device competitors and their pricing in the pain space?

Remember, chronic and acute pain sufferers currently using drugs are temporarily masking the pain only, the drugs wear off, repeat and so on. Drug analgesics and devices like TENS do not deal with edema issues caused by inflammation and bruising. ActiPatch does, FDA says so and this is why BIEL went the extra costly and time consuming distance to have ActiPatch cleared as a Medical Device, not an OTC general gizmo, whereby BIEL can make specific multiple claims as to medical efficacy, others can not!

Drug analgesics do not stimulate or accelerate healing processes, they only mask pain. Users of pain drugs must rely on their body's natural healing system and recovery timing only. ActiPatch both stimulates and accelerates healing timing at the cellular level. FDA says so.

It truly is a miracle 'Medical Device' - manages pain, reduces edema, stimulates healing, all with high efficacy numbers. FDA says so, and so can BIEL. There is no other miniaturized, patented, affordable, device or drug that can make those claims, BIEL can, it is cleared by FDA to do so.

Any other entity doing so, by copycat, or misleading or embellishing, is either infringing on BIEL's robust patent IP, or breaking the law, which will cause FDA to shut the copycat down by case and desist order, seizure of devices and fines, or all of the above. That is the beauty of the drug-free, side-effect free, USPTO patented, FDA Medical Device OTC cleared ActiPatch - it deals with pain, edema and accelerates healing...... every specific FDA cleared claim has significant meaning. Medical Device, different world from gizmos and snake oils.

ActiPatch....removing certain SKUs, pricing changes? Patience, it's all been said....you know the rest