<<If a company that is selling a product that's supposed to help the customer sell through video can't sell their own product through video we have a problem.>>
This is why they have gone the route they have: The product doesn't sell itself very well, it appears. Even Sapper Consulting - hired in late 2016 to sell it for them - didn't bring in much, it appears. So, they have -- and are - going the targeted volume route - with Oracle and Marketo and other CRM companys - and trying other things like TV commercials and appearing on the Howard Stern show, and hooking up with major social media APIs. ALL geared to putting the product in front of as many people as quickly as possible.
THAT WILL HELP but the speed of adoption is anyone's guess. We should have a very good idea no later than mid November.
BUT in the end the success will depend 100% on RESULTS in the form of higher sales for the clients. If THAT really is true then at some point it WILL sell itself within the successful industry niches/areas as the word gets out.
How long all of these things take is anyone's guess and is why the stock isn't at either .02 or $2 right now.