Good friend of mine owns a company where most of his revs come from merch. t shirts hoodies caps etc. With his company's name and logo on them. He buys high quality shirts by the pallet and has them double screen printed. He sells t shirts for $35 each. His cost is less than $3 a shirt. Not saying Snakes will sell a pallet a year on shirts but the margins are good and its free advertising. The more franchises that pop up the more merch and the more free advertising. Its a good thing. They will be a good seller. Just need more than t shirts. Beer glasses, coffee mugs, whatever. Can't hurt !
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