Here's how I see it. Announcing Sweden without any supporting numbers to substantiate what profitability that's add add won't do much for investors interest. It's great sure but what does it mean? They just sit on the shelves and maybe get prescribed.
This is all so new to the company and the world that I don't believe they know what those projections are yet.
What will be nice is when they can release news with more detailed substance in it. Somethings like 5 million upfront cash invested into BIEL by Dr.Scholls partnership to cover immediate product ramp up etc. Dr. Sholls sells currently 10 million smart insoles annually and the majority will have the actipatch in them. Expected revenue for the first year to be in excess of 5 million.
Now that is a monster PR!
Do PR's like this ever get released or am I just dreaming?