Not to be overly pedantic, but at least one recent NNW article suggests Lexaria will not be dealing with tobacco industry participants - only with nicotine industry participants.
That said, given the highly intertwined nature of the two industries they may end-up dealing with someone participating in both industries, of course. Who knows...
Guess I am being overly pedantic... XD I just figured that since they seem to think making that distinction is worthwhile, it may be a distinction worth making.