I think Rory has learned that unless he PR's Microsoft signed up for 10M seats, any PR short of that will send the stock down. Why?
Because flippers or shorts know a gang buster PR is less likely to come that day or the next. Common sense. If you doubt that, watch what happens with a PR that says they signed up another school district of 50 schools.
All I want to see is updates on progress, PR's on new product launches, PR's on new partnerships and the levee breaking PR we signed up 100,000 users at XYZ.