hank I also find it peculiar that no major U.S. or Canadian news organizations have picked up on the paper being released. It would make a great feel good -yes there is hope for this terrible decease story.
Perhaps because DTC (Direct to Consumer) pharmaceutical advertising is only allowed in the US and New Zealand.
“DTCPA can be defined as an effort (usually via popular media) made by a pharmaceutical company to promote its prescription products directly to patients.4 The U.S. and New Zealand are the only countries that allow DTCPA that includes product claims.4 Most other countries don’t allow DTCPA at all; however, Canada does allow ads that mention either the product or the indication, but not both.10,11 The pharmaceutical industry and lobby groups have tried unsuccessfully to overturn bans against DTCPA in Canada and other countries or regions, such as in the European Union (EU).12,13 Notably, in 2008, 22 of the 27 EU member states voted against proposed legislation that would have allowed even limited “information to patients” to be provided.13”