agreed, that's why you have to say am I holding this for 12 months for cap gains if it runs, selling at a loss, could I use this money elsewhere and risk the same loss, or do I sell and average down? Just really depends on how much liquid your willing to lose, or if your working with profits. I'm actually surprised its trading at 3, but there is zero guarantee it will stay there, it could and most likely will drop to trip 1 before it turns around.
Convention next month, maybe they have a contract? who knows.