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04/28/18 1:30 PM

#4490 RE: FinsDontRule #4489

Compared to what? A start up or an established company with product awareness and a returning customer base? Another thing to consider is that Wal-Mart's previous pricing of 9.73 was undercutting the product's potential selling point.

12.73 is a much better sell point and gives the company a much better profit potential. If I were to guess the profit margin, I'd guess that production with shipping is around 1/3 of the 12.73 and a 60/40 balance split between the company and the retailer.

With that equation, that gives the company roughly 5 bucks per unit, but at 9.73 the profit margin was much lower I'm sure.

Lastly, the first generation blueberry quite honestly tasted ok at best. The new product will get a much better return purchaser because it tastes great and fuctions as claimed....JMO

GLUC IR

04/30/18 4:47 PM

#4491 RE: FinsDontRule #4489

Compensated Awareness Post View Disclaimer
REVENUES, etc.

A 9-month revenue snapshot doesn't provide the whole picture. Total sales for partial 2016 (GH not available for all of 2016 at Walmart) and 2017 are north of $400k. That's a great product introduction by any measure. For first generation GH product, sales and costs were front-loaded and product became profitable at end of cycle. But key for GLUC is not past revenue success. Its (1) to get the new diabetic iced tea product into Walmart and (2) to close another large national or regional retailer and (3) to keep introducing great-tasting new diabetic supplement beverages. The launch of the new product on Amazon since mid-February at $12.73 is no doubt a good margin for GLUC.