>>>The advertising that bayer / dr scholls will do , to me, is as big as anything. Biel has not had the resources to really do any kind of marketing / advertising of any real worth. This alone is millions of dollars in free publicity that will get their name out there - at no cost. Huge.<<<
That is why I was always hoping to see these licensing deals. I am SO EXCITED that they are finally starting. A small company like Bioelectronics with huge SALES potential products like these patches, needs help in getting their goods to the consumer. The marketing lines are already in place with other companies servicing similar products to retail. By jumping on their backs, this immense financial task of marketing is completed with just the signing of a licensing agreement. Give them a piece of the pie and they will do 99% of the work for you. PERFECT fit for a little cash strapped company with VERY EFFECTIVE and salable products. This IMO IS the answer to the question, "can this company make it"? With more licensing deals to come, the future ($$$) of this company with more innovative products reaching the consumers is now INFINITE!!!
Double zeros, really?