Sorry, but a good marketing person could promote the news on the guitar pins into something quite fantastic along the lines of "astounding improvement in acoustic properties" and "possible further applications for the billion dollar head/earphone industry". It doesn't take much, just somebody that is excited about their work.
Prof. Li is a brilliant manufacturer, for certain, but marketing and communications is apparently a low or no priority. I hope he gets a clue on that part soon as a little effort from a real marketing expert will build his business and investment as well as ours.