Hard to protect their name when a mom and pop board game cafe starts up out of nowhere in a different country. To me it means alot of people want to be associated with Snakes. And thats a great thing.
Board game designers, publishers and retailers want to be a part of Snakes. Look at Morning. Sought out Snakes wanting to be bought so they can be a part of this monster. And they are from France. Snakes is already well known in the $9B board game industry worldwide. And this sector is growing every day.
This will be bigger than video games IMO. Why not get in on the ground floor ?