Great find! It is probably most effective to email these guys direclty instead of the generic NCCIH Press Office:
Steven George, Ph.D., Duke University, Durham, North Carolina. The goal of this planning and demonstration project is to improve access to recommended nondrug therapies for low-back pain in the Department of VA Health Care System. (Funded by NCCIH)
Marc Rosen, M.D., Yale University, New Haven, Connecticut. This research will test the effectiveness and cost-effectiveness of Screening, Brief Intervention, and Referral to Treatment for Pain Management, designed to reduce pain and risky substance use. (Funded by NCCIH, NIDA)