Sony makes one of the best screens for cell phones and many other devices. But, remember, ANDI/UTOP said this in a PR, "focused primarily on the development and distribution of mid-market smartphone devices equipped with a proprietary software ecosystem". The key, mid-market smartphones. Based on the spec's that were released, it indicates they are going for better than a mid-market phone (maybe a mid-market price). ANDI/UTOP looks pretty solid. Good things are coming! Go ANDI/UTOP and GLTA!