Couldn't disagree more. There is a reason 80-90% of new advertising dollars are going to social media. 50,000,000 people who you can manipulate is far more important than cable. FOr people who watch fox or msnbc one can have a good idea how they will vote. But when fake news can be sent to targeted voters who can then send it to their friends of like mind then that a very powerful weapon.
“Cambridge Analytica is completely inept,” another Republican campaign consultant said. “I refused to hire them because after the sales pitch in the lovely British accent, Nix couldn’t sufficiently answer any questions or satisfactorily back up any of his fanciful claims. I concluded that he was a snake oil salesman incapable of helping anyone win or lose an election.”
The unfortunate situation here is that the latest rube to buy this snake oil appears to be special counsel Robert Mueller, firm in his commitment to investigating whatever’s trending on Twitter. According to ABC News, his probe has already been asking questions and intends to investigate the relationship between Cambridge Analytica, the Republican National Committee, and the Trump campaign.
That relationship, according to multiple sources, is simple: Cambridge was inherited from the Cruz campaign, failed to deliver on its promises early on, and was dismissed in September 2016, with a preference for the RNC’s own digital game and Brad Parscale.
That fits perfectly with my reaction to Nix on the Channel 4 sting, registering zero on the credibilitometer.
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