Introduction is one thing. Getting beyond the Medicare/Medicaid/VA barriers to non-FDA approved, OTC drugs with a price tag upwards of $79.00 per bottle is where the sales opportunities stop.
What doctor is going to recommend a patient buy a $79 OTC product when competitors offer options at lower price points?
Another barrier may be the fact that many in podiatry know that Keough is the person that owns the Site Specific Penetration Technology (SSPT) and won the Edison Award in 2012.