Lordlordlandlord, I am going to contact Publix's home office in Lakeland, Florida and see what they have to say about these three stores I checked on in Spring Hill, Florida and what is going on in general with Publix carrying The Bellissima line, something does not look right presently based on these three stores having all of the Bellissima on sale at $7.25 each bottle, that is not good news, when at that price it is barely covering the cost of producing each bottle. Based on not seeing any results yet on the up listing by now plus a few other situations, I believe that folks should be very cautious going forward with ICNB.