What if they make the move to up-list? Is that a driver of value all on it's own?
It's a double-edged sword. Initially, it drives stock price up. JBZY hasn't done anything necessary to list on an exchange yet, except to do a reverse split. Because so many want to believe in a move to an exchange, the r/s was accepted well by shareholders.
But this is just the beginning. JBZY needs to become an SEC registrant. That will take time and effort. Then it has to apply to the exchange in question. Acceptance is at the discretion of the exchange.
If the company moving to an exchange completes the process successfully and within a reasonable length of time, stock price will rise. It's less easy to predict what will happen when it stock begins trading on the exchange. Many players will have bought on the anticipation of the uplist, and will sell once it becomes effective. Generally speaking, exchange-listed stocks are less volatile than OTC issues, so day trading and swing trading will become more difficult.
Some of these "graduates" have success as exchange-listed issues, but a significant number find themselves back on the OTC within a few years.