It's because that latest PR was about the "holding" company acquiring another "holding" company that was just created 2 weeks ago. That doesn't add value.
The new "holding" company was created by a guy who's never done anything but create a website 2 years ago which he'll likely "acquire" if he can muddle together the $15M he says he needs. This new "holding" company is allegedly in a business that is way different from what was being sold just a few months ago (ie - selling cheap phones in faraway places). That won't add value either.
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