Could it be someone (now laughing at you) that knows the concept and demand for it won't cause it to fail ?
With a new guy who's been there and done that at the helm, we finally have someone with the experience and know-how to grow it !!!
Yep - Philip took on this role to fail out of the gate and tarnish his reputation, his Triple Enterprises business, and all that work for him. All while amassing 900k+ shares. Ok then !! Next ?
WORST case - back to where we were with maybe 6-7M shares dilution (and funding for the next 8 months in place) and 2 growing locales. Not all that bad, really