The prices big situation concerns me. If he can’t clear profit, it doesn’t matter how much sales revenue there is. As I’ve note before:
2 guys start a hay business buying hay in one state, transporting it to another, and selling it. They buy for $1/bale and sell it in another state for $1/bale. After all is done, one says to the other, “it sure doesn’t look like we made much money this summer.” The other replies, “maybe we need a bigger truck.”